About Us

Stylist created

In 1984, a Lebanese immigrant, Ouidad Wise, opened the first salon in N.Y.C. dedicated to curls. As a hairstylist and curly girl, she was passionate about embracing the unique texture of curls and spent years honing specialized cutting and styling techniques like the “Carve and Slice” and “Rake and Shake,” which are still used in salons around the world today. From behind the chair to fashion shows, Ouidad was determined to empower others to “let curls be curls”. A signature product line was soon to follow. Curl-specific care is still hallmark to everything we do. For over 30 years, we’ve perfected a customized, professional salon-quality approach to curl care with products specifically formulated for every curl type—from loose curls and waves, to spirals, tight curls, and coils.

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Product Dimensions ‏ : ‎ 2.02 x 2.02 x 7.94 inches; 9.14 ounces
UPC ‏ : ‎ 736658550450
Manufacturer ‏ : ‎ AmazonUs/OUIDC
ASIN ‏ : ‎ B09HYXMYTC
Country of Origin ‏ : ‎ USA

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ASIN : B09HYXMYTC
UPC:
Brand:
Price Last Updated: May 25, 2025 08:45:25 UTC