Why We Love It

High Lift Salon Quality Blonde Super-lightening Luminous Platinum Powder lifts your natural color up to 7 levels, even on medium brown hair.	*Formulated without Ammonia and Parabens Formula leaves hair glowing with lustrous shine.	Violet After-Care Our violet conditioner boosts blonde and banishes brassy tones.	Bond Restore Complex Our anti-breakage technology causes less damage after achieving high lift blonde results at home.

How to Use The Color Effects Platinum Kit

Step 1: Prepare formula and hair Put on gloves before preparing the formula. Part your hair into four sections. *For root touch-up applications, please refer to the instruction insert for detailed instructions	Step 2: Apply formula in sections Apply formula in sections leaving one inch of hair from the scalp. After 20-30 minutes, apply formula to the roots.	Step 3: Rinse, Shampoo & Conditioner Once your hair has reached the desired lightness, thoroughly rinse your hair. Use the shampoo and conditioner.

	Color Effects Platinum	Color Effects Frost & Glow Highlights	ColorSilk Beautiful Color Hair Color	Total Color	Root Erase
	Add to Cart	Add to Cart	See Details	Add to Cart	See Details
Customer Reviews	4.3 out of 5 stars 3,197	4.4 out of 5 stars 7,286	4.6 out of 5 stars 79,781	4.4 out of 5 stars 674	4.5 out of 5 stars 11,641
Price	$8.98$8.98	$10.85$10.85	—	$13.39$13.39	—
Color result	Permanent	Permanent	Permanent	Permanent	Permanent
Form	Liquid and powder	Liquid and powder	Liquid gel	Non-drip cream	Reusable Root Touch-Up Kit
Benefits	Improved formula, ultra-light platinum results with up to 7 levels of lift, works even on dark bases, less hair damage, anti-brass results, ammonia- and paraben-free*	Improved formula, customizable highlights with easy cap and hook application, less hair damage, anti-brass results, ammonia- and paraben-free*	#1 Hair Color in the USA*. Long-lasting, permanent hair color, 3D Color Gel TechnologyTM, high definition color and shine *Revlon’s calculation based on Nielsen Scantrack unit sales data for hair color category last 52 weeks ending 12/26/20.	Clean and vegan nourishing permanent hair color for 100% gray coverage made without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates	5 minute, multi-use Root Touch up kit seamlessly blends to match your current hair color
Gray Coverage	None	None	100% gray coverage	100% gray coverage	100% gray coverage
Results in	25+ minutes *Please refer to instruction leaflet for guidance on processing time	25+ minutes *Please refer to instruction leaflet for guidance on processing time	25+ minutes *Please refer to instruction leaflet for guidance on processing time	25+ minutes *Please refer to instruction leaflet for guidance on processing time	As little as 5 minutes *Please refer to instruction leaflet for guidance on processing time
Ammonia Free* *Formulated without adding ammonia or parabens.	✓	✓	✓	✓	✓

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Who says you shouldn’t go to extremes? This ammonia-free blonding kit delivers the lightest, brightest, truest platinum possible.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 3.88 x 3 x 6.44 inches; 9.33 ounces
Item model number ‏ : ‎ 7258743060
UPC ‏ : ‎ 309978242604
Manufacturer ‏ : ‎ Revlon Consumer Products Corp.
ASIN ‏ : ‎ B00VRAKPK2
Country of Origin ‏ : ‎ USA

PLATINUM AT HOME HAIR DYE: Convenient hair color kit for at-home use for those with naturally light blonde to medium brown hair
LIFT YOUR COLOR SEVEN LEVELS: Luminous Platinum Powder, a super lightening powder, works on darker base shades and lightens hair up to seven levels
LESS HAIR DAMAGE: Formulated with Bond Restore Complex, an anti-breakage technology that causes less hair damage after achieving blonde results
BOOSTS BLONDE & BANISHES BRASS: Get beautiful blonde without a salon. The violet-pigmented conditioner banishes brassy tones
AMMONIA & PARABEN FREE: Ammonia-free and paraben-free permanent hair formula leaves hair glowing with lustrous shine

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ASIN : B00VRAKPK2

Price Last Updated: May 10, 2025 08:09:36 UTC