Frequently Asked Questions

Is charcoal toothpaste safe for my teeth and enamel?

Absolutely. Brush On!!!

Does this actually whiten your teeth or just a fad?

YES it whitens your smile, look at our before and after pics in the reviews! Our formula is hands down the best at naturally whitening your teeth and we have our FULL SMILE Policy to back it up. However, it is important to remember that every persons smile is different. Genetics and personal habits can make it a more gradual whitening process for some and immediate results for others.

How does it taste and does it foam?

Taste?

Most people love our subtle Pacific Mint taste from organic peppermint. For those of you used to chemical laden toothpaste this might be a palate change. Some customers find the taste of tea tree oil and baking soda a slightly strange FYI, but we love it.

Does it Foam?

Absolutely Not. We replaced all the SLS which are the chemical foaming agents with coconut oil. Give it a try, au naturale.

Tips and Warnings

• Read all ingredients to ensure you are not allergic. Discontinue use if you have irritation at all.
• Small % of customers are allergic to tea tree oil and peppermint oil.
• In the rare case you experience substantial sensitivity please discontinue use
• It can be a bit messy but not nearly as much as charcoal powder.
• Charcoal can stain cloths so brush with care.
• When brushing have the water running and spit close to the sink to prevent splatter.

Nature’s Answer to Teeth Whitening – Made in USA

We teamed up with Mother Nature to deliver a toothpaste with whitening and detoxifying ingredients from earth. Make sure to share your healthier whiter smile with everyone. Food Grade Activated Charcoal (Active Carbon), Certified Organic Coconut Oil, and Baking Soda create a powerful teeth whitening effect without tooth sensitivity.

We Keep It Real! Made in Santa Barbara, California USA

MADE IN USA – VEGAN – FLUORIDE FREE – PEROXIDE FREE – NO TRICLOSAN – SAFE FOR KIDS

	Cali White Activated Charcoal Toothpaste	Cali White Vegan Activated Charcoal Teeth Whitening Powder	Cali White Vegan Teeth WHITENING Pen, 35% Carbamide Peroxide Gel	Cali White Flouride Free Natural Whitening Toothpaste	Cali White Teeth Whitening Gel Refills
	Add to Cart	See Details	See Details	Add to Cart	Add to Cart
Customer Reviews	4.1 out of 5 stars 43,114	3.8 out of 5 stars 572	3.9 out of 5 stars 490	4.3 out of 5 stars 5,268	4.2 out of 5 stars 2,171
Price	$9.99$9.99	—	—	$14.99$14.99	$11.99$11.99
Made in USA	✓	✓	✓	✓	✓

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From the brand

How did we get our start?

Founder, Casey, knows what it’s like to watch a loved one struggle with autoimmune symptoms. After learning how environmental contaminants and harmful chemicals affect health, he created a personal care line free from unsafe ingredients.

What makes our products unique?

Cali White offers the cleanest, most effective teeth whitening products available. They’re made with only natural and organic ingredients, and are free from harmful chemicals.

Why do we love what we do?

We’re passionate about products that are both safe and effective. We love caring for you and your smile!

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2 x 1.5 x 7 inches; 4 ounces
Item model number ‏ : ‎ PASTE01
Batteries ‏ : ‎ 1 AA batteries required.
Date First Available ‏ : ‎ February 14, 2017
Manufacturer ‏ : ‎ Cali White
ASIN ‏ : ‎ B06WRS71N8

CHARCOAL ACTIVATED TOOTHPASTE: Certified Organic Coconut Oil, and Baking Soda this flouride-free whitening toothpaste binds to stains and eliminates plaque like a pro.
WhiteningToothpaste that whitens teeth. Infused with Diatomaceous Earth, Tea Tree Oil, Coconut Oil, Xylitol, and Peppermint Oil. Our charcoal toothpaste is packed with all the ingredients needed for a natural everyday toothpaste.
MINTY FRESH BREATH: This organic toothpaste is specially crafted to leave your breath fresh and your mouth feeling clean
MADE IN USA: Vegan, Cruelty-Free, Fluoride-Free, Peroxide-Free, No Triclosan, No Parabens, Suitable For Kids, Hydrogen Peroxide-Free PEROXIDE FREE
INCLUSION: Contains one (1) 4 oz. tube of Cali White, Charcoal Teeth Whitening Toothpaste

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ASIN : B06WRS71N8
Price Last Updated: Mar 15, 2024 19:18:38 UTC

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