2. 

   Before There Was a Brand There Was a Pioneer

   Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.

3. 

4. 

   First Steps Towards Innovation

   After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

   With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

5. 

   Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.

   A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

6. 

   Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).

7. 

   Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

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GIOVANNI L.A. Hold Styling Gel means secure shape and extreme, stylized hold. Grab onto style and hold on tight with GIOVANNI’s strongest gel, taking hold to the extreme so you can stand firm in the spotlight. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2 x 2 x 7 inches; 6.8 Ounces
Item model number ‏ : ‎ 10008
Department ‏ : ‎ Health and Beauty>Health and Wellness
UPC ‏ : ‎ 716237100085
Manufacturer ‏ : ‎ Giovanni
ASIN ‏ : ‎ B00016X3KC
Country of Origin ‏ : ‎ USA

FRIZZ FREE CARE: GIOVANNI’s L.A. Hold Styling Gel controls frizz with authority. Simply work this gel through damp or dry hair and style as desired for a professional finish.
COLOR SAFE: With ingredients such as Aloe Vera, Vitamin E, Sunflower Seed Oil, Lavender, and Thyme, GIOVANNI L.A. Hold Styling Gel retains style and adds shine without dulling or stripping color or damaging hair. This surface enhancers in this gel allows your hair to shine brilliantly.
VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging.
LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair.

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ASIN : B00016X3KC
UPC:
Brand:
Price Last Updated: Aug 14, 2023 13:58:42 UTC